The feedback that made me stop using flashy graphics in email invites

I sent out an event invite with all these animated GIFs and neon colors last spring for a conference in Austin. One of my regular attendees emailed me and said "I almost deleted this because it looked like spam." That hit hard because I thought I was being creative. Now I keep my email invites clean, just one simple image and the key details in text. Has anyone else gotten feedback that made you totally rethink your design approach?

3 comments

3 Comments

kevin_harris7825d ago

The "he" in that first comment is me actually. I'm the one who sent the gaudy Austin invite. I appreciate the kind intent but I definitely didn't spend 3 hours on it, just embarrassed myself in about 45 minutes. That one email from my attendee was the only honest feedback I got and it was worth more than all the polite silence.

derek65625d ago

Man, my friend once spent a whole day on an animated invite and nobody even opened it.

wright.lisa25d ago

Dude I once spent like 3 hours making a wedding invite with a little animated cartoon of me and my wife dancing and I sent it to like 30 people. Two people said "looks cool" and the rest just ignored it completely. Honestly makes you wonder why we put so much effort into stuff nobody asked for. At least he can say he tried though, thats more than most people do.