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The debate over QR codes on event signage: useful tool or clutter magnet?
I was setting up for a trade show in Atlanta last March and realized I had been putting QR codes on every single sign for 2 years straight. Thought it was genius for driving traffic to our landing page. But then I watched a booth visitor literally ignore the code and ask a staffer for a brochure instead. It hit me that maybe I was just adding noise. Now I wonder if QR codes actually help engagement or just make signs look busy. What have you all seen work better at your events?
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ray_miller415mo ago
Yeah totally, QR codes feel more like busy decoration than actual useful info half the time.
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pat_coleman5mo ago
Wow, you really think half of them are useless? That's actually a lot higher than I would have guessed, I thought maybe like 30 percent were just decorative noise. But thinking back to all the ones I've seen on menus and posters, you might be onto something with that number.
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cora_scott775mo ago
Right, "busy decoration more than useful info." That's exactly it. If people are ignoring them, what's the point? Is it a generational thing or just bad placement?
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