Overheard a client call our event 'a vibe' and now I'm overthinking the budget

I was at a wrap-up meeting for a tech launch we ran in Austin last month, and the client's main feedback was that the whole thing 'had a vibe'. That was it. We spent six months and a budget pushing $200k on custom activations, a keynote speaker, and branded everything, and the big takeaway was 'vibe'. It made me laugh, but also wonder if we're measuring the wrong things in our post-event reports. Are we tracking engagement numbers and lead gen when people just want a feeling? Has anyone else had a client sum up a huge project with one weird word and then had to figure out what that actually means for next time?

2 comments

2 Comments

derek6563d ago

Two hundred grand for a vibe? That's a gut punch. Makes you wonder what they're really paying for.

masonm703d ago

Gut punch" is right. But the real cost isn't the object, it's the story. They're paying to skip the line, to own the thing everyone else is waiting for. It's like buying a concert ticket from a scalper for ten times the price because the show sold out. You're not paying for the seat, you're paying to be in the room when nobody else can. That vibe is pure exclusivity, and for some people, that's the only price tag that matters.