I finally stopped trying to run a big outdoor activation without a backup power plan

We had a pop-up in Denver last summer for a new energy drink, and the whole thing was built around these huge LED screens showing athlete clips. About two hours in, a freak storm rolled through and the main power grid on that block went down. Everything went black, the music cut, and we just had a bunch of wet, confused people standing around a dark tent. I had a small generator, but it was only for the payment system, not the main show. My team and I had to pivot fast. We grabbed all the product samples we had, got the brand ambassadors to start handing them out by the case, and turned it into an impromptu street team giveaway. We saved the day by making it about the product in your hand, not the screen in your face. It was messy, but we kept people engaged. Has anyone else had a tech fail that forced you back to basics like that?

2 comments

2 Comments

lucashart10d ago

Yeah, that's a solid save, but calling a Denver summer storm "freak" is generous. Those pop-up thunderstorms are basically a daily feature.

emery_lopez11d ago

Your pivot to street team mode was smart. We had a similar thing with a bluetooth speaker setup failing at a park event. Suddenly our whole audio guide was gone. We just printed the key info on paper slips and had the staff do quick, personal tours instead. People actually loved the one-on-one chats more than the recorded stuff. Sometimes the low-tech fix makes a better connection.