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I finally came around on influencer partnerships after hating the idea for years
Back in 2019 I was running a music festival in Austin and refused to pay any influencers. Thought it was all fake hype. Then a friend convinced me to try one micro-influencer with 8k followers for a single booth at our afterparty. She sold 40 tickets just from her instagram stories in 48 hours. Has anyone else had a moment where a strategy you thought was fluff actually delivered real numbers?
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mia7481d ago
Went through the exact same thing last year with a local art fair I help organize. I was so against paying these "influencers" I thought they were all just posting blurry photos of their iced coffee. Then this one girl with maybe 4k followers who just posts about indie craft stuff asked if she could come for free and make a reel. I said sure whatever. That single reel got like 15k views and we had people coming up to our info booth saying they saw it on her page. It was wild. Still not fully convinced on the big influencer culture but the local ones with real audiences actually do work. Numbers dont lie even when they make you feel dumb for being wrong for years.
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the_sandra2d ago
yo @lucashart same thing happened with me haha. I was dead set against it until a friend with a tiny food account got me 50+ orders in one weekend from her stories. numbers don't lie i guess
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lucashart2d ago
The booth thing is exactly what turned me around too. Worked with a local food blogger with like 6k followers to promo a pop-up dinner and she filled the whole Saturday night within a week. Still feel weird about influencers as a concept but man, the ROI is hard to argue with when you see it in your own numbers.
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