Hit exactly 500 registrations for a virtual event and zero showed up

I mean, the numbers looked great on paper. Spent like 3 months building up this webinar series for B2B tech folks, sent out all the reminders, had a solid speaker lineup. Day of the event, I log into the platform and... nothing. Like 2 people joined for 5 minutes then left. I know virtual fatigue is real but 500 to 0? Has anyone else seen a gap that big between signups and actual attendance?

3 comments

3 Comments

william_henderson23d ago

Feel for you man, that's brutal. 500 signups to zero is just a punch in the gut no matter how you spin it.

daniel_lane3023d ago

Yeah @william_henderson nailed it, that's a brutal wake up call.

fiona_young23d ago

At least now you know your target market is basically ghosts. Did they at least leave a note?