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Hit 87% attendee retention for our annual conference and honestly, I think focusing on that number is a mistake.
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the_robin22d ago
My gym tracks member check-ins like a trophy case, but it ignores the people who pay but never show up. That's what @alexc93 means about measuring the wrong people. We do this everywhere, like schools caring more about test scores than if kids actually learn. Focusing on the 87% who stayed means you might miss why the other 13% left, and that's the real lesson.
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ray_miller417d ago
I gotta push back a little on "focusing on the 87% who stayed means you might miss why the other 13% left." In my experience, that 87% is a pretty good signal that you're doing something right, and their reasons for staying are just as valuable as the reasons people leave. My old gym lost a bunch of members last year, and sure, we could have looked at the 13% who quit, but most of them just moved away or stopped working out entirely, not because of anything the gym did wrong. The real lesson for me is that you have to look at both sides, but ignoring the people who stayed feels like ignoring your bread and butter. Sometimes the ones who leave are just bad fits, and chasing after them can mess up what keeps the loyal ones happy. Your mileage may vary, but I've seen too many places waste time trying to please everyone and end up pleasing nobody.
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