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Had to pick between a big launch party or a smaller roadshow for our new software. We went with the roadshow hitting 5 cities and it doubled our qualified leads.
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grace_allen24d ago
Doubling qualified leads proves roadshows beat a single splashy event.
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alexc9324d agoMost Upvoted
Doubling leads is a good result, but it doesn't automatically prove roadshows are better. A single big event can build brand buzz that roadshows just can't match. That kind of wide reach has its own value for long term growth. It really depends on what your actual goals are.
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lauras8324d ago
Wait, doubling leads and that's it? You're not even looking at how much each lead costs?
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