Walked into a board meeting and realized my bidding strategy was a complete mess

I had been running display ads for this local gym in Austin for almost 6 months. I was manually raising bids on weekends since that's when they got the most foot traffic. But last week I looked at the data and saw I was spending $4.50 per click on Saturday mornings when their non-member walk-ins were almost zero. How was I missing that the actual conversions come from Tuesday night class signups instead? Has anyone else found a huge gap between what you think is working and what the numbers actually say?

3 comments

3 Comments

the_parker9d ago

Crank up those Tuesday night bids and pull the weekend spend.

cooper.phoenix8d ago

Yeah that's the move, load up cheap and cash out when everyone else jumps in.

nancy_ross8d ago

Honestly that timing is tough though, everyone thinks they're early and nobody wants to be left holding the bag.