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Update: Switched from Facebook's auto-bidding to manual cost cap and finally saw ROI after 6 months of losses
Been running ads for my little Etsy shop selling handmade dice bags, and auto-bid was bleeding $300 a month with almost no sales. Read some random Reddit comment and tried a $0.50 cost cap last week, now my cost per purchase dropped from $12 to $4. Has anyone else had better luck with manual controls over the 'optimized' settings?
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paige8629d ago
Nah, auto-bid just needs time to learn your audience.
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josephbutler29d ago
@paige86 I totally get what you're saying, but for me, just letting the auto-bid run wild without any checks was a disaster at first. Had to manually set some hard caps and tweak the bid limits after the first few weeks to stop it from blowing through the budget on junk clicks. What really sealed the deal was combining auto-bid with some tight audience exclusions after that learning period. That way it didn't waste time learning the wrong people.
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felix_lane9929d ago
Yeah, I gotta disagree a bit @paige86. Letting auto-bid run wild without any limits felt like handing the keys to a teenager, it just burned cash on junk traffic before it ever learned anything useful. Throwing in some manual caps early on saved my budget, then the audience tuning actually made it work later.
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