Update: My Google Ads spend hit $5k last quarter and the CPA was still under $20

I was convinced we'd blown the budget, but the numbers came back solid. Anyone else get that shock when the data doesn't match your gut feeling?

3 comments

3 Comments

Trust your gut less and your data more, it's usually right.

And then people wonder why they keep getting burned by the same patterns over and over...

Wow, is that even a big deal?