The one comment that made me stop obsessing over CTR

A senior media buyer told me my click-through rate was like a 'pretty lie' if the landing page didn't convert. I stopped chasing high CTR and started focusing on post-click metrics instead. Has anyone else found a metric that seemed important but actually misled you?

3 comments

3 Comments

lisaf3816d ago

Wait, they actually called a high CTR a 'pretty lie'? That's brutal but probably true though.

brown.gavin16d ago

@lisaf38 makes a good point there, it is a hard truth to swallow.

mila_flores816d ago

@lisaf38 probably said what we were all thinking, but now I'm scared my pretty lies are just ugly truths.