6
The client who told me ad testing is a waste of money still bugs me
I was at a coffee shop downtown about 3 months ago, talking ad strategy with a small business owner. He flat out said he never tests his ads before running them, because he thinks it takes too long and costs too much. I tried to explain how even a simple $50 test can save thousands down the road, but he cut me off and said I was just trying to sell him more services. That interaction stuck with me because he was so sure of himself, and honestly it made me wonder if I'm too rigid about testing. Has anyone else run into someone who just refuses to believe in A/B testing?
2 comments
Log in to join the discussion
Log In2 Comments
reesea4921d ago
Wait, he said a $50 test costs too much? That's wild considering how much he probably loses on a single bad ad.
8
gavin_kelly9121d ago
Bet you thats exactly why he doesnt test. Some folks are scared to find out the ugly truth about their data before they spend real money. Spending fifty bucks to potentially kill an ad idea that feels like a winner in your head? Thats a tough pill even if it saves you thousands later. Its like theyd rather crash and burn big than get told their baby is ugly by a test.
7