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That remark about under-delivery flipped my stance on viewability
I used to think viewability was just a vanity number until I overheard a media buyer at a coffee shop say they renegotiate every campaign that drops below 70% on mobile. I went back and pulled my last quarter's reports, realized I had lost roughly $900 on ads nobody actually saw. Has anyone else started using viewability as a hard pass/fail for new placements, or am I overcorrecting?
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seth68319d agoMost Upvoted
That $900 number is brutal, but here's what I'm wondering: are you checking viewability before or after you set the bid, cause that changes everything. I've seen campaigns pass at 75% but the few ads that did show up were all in the same junk spot at the bottom of a page, so the metric felt useless. Did you dig into where those under-delivering placements were actually loading, or just look at the average?
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