Showerthought: blew $3,200 on retargeting ads last Tuesday because I forgot to exclude recent buyers

Felix Martin · 2026-10-03T06:45:05.499301+00:00

I was half asleep at 6am setting up a campaign for my sister's candle shop in Tacoma and forgot to exclude people who already bought, so we spent $3,200 showing ads to the same 40 customers for a week, and when I finally checked the dashboard I just sat there staring at it, has anyone else ever nuked a budget over one missed checkbox?

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Showerthought: blew $3,200 on retargeting ads last Tuesday because I forgot to exclude recent buyers | Ad Buyers Anonymous - SMM Buzz