Shoutout to the guy who said to check viewability stats on my last campaign

I was running a $500 retargeting push and thought the numbers looked solid, but he pointed out my viewability was under 40% on a major platform. I dug in and found a huge chunk of my spend was going to placements that never even loaded on screen. Has anyone else had a platform's own reporting totally hide a problem like this?

3 comments

3 Comments

max_ross2d ago

Yeah saw a thread about this last week. Some platforms basically count a "view" if the ad file loads in the background. Wild that they get away with it.

wilson.sam2d ago

Man that reminds me of those auto-play videos that blast sound before you even find the mute button. I was reading a recipe last night and some loud ad for a truck started roaring from my phone. Scared the cat right off the couch. Feels like the whole internet is just trying to trick you into seeing or hearing something you never asked for.

max_ross1d ago

Totally feel you on the "scared the cat" thing. My dog nearly jumped through a window once because a news site auto-played a firework video. I mean, I was just trying to check the weather. It's like they design it to be a jump scare. I've started just keeping my phone on mute 24/7 now, which is its own kind of annoying.