kim693•1d ago

One Tuesday that cost me $800 because I ignored my gut on ad targeting

Last month I ran a campaign for a local landscaping company in Austin and let them talk me into targeting 'homeowners interested in luxury pools.' Wasted 6 days and $800 before I paused it. Has anyone else lost money by trusting a client's audience ideas over your own data?

2 comments

2 Comments

daniel_lane301d ago

6 days and $800" man that's brutal. I literally gasped when I read that number just sitting there wasted. Clients always think they know their audience better than the data does, especially when it comes to "luxury" stuff. I had a client once insist on targeting "high net worth pet owners" for a dog grooming ad and it tanked just as hard. Your gut was screaming at you and you still let them talk you into it, I've been there too many times.

wilson.kelly1d agoMost Upvoted

Ha, or maybe the client was right and we're both just bad at running ads...