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My take on impression-based buying flipped after one bad week
I spent 6 months in Austin convinced clicks were the only metric that mattered, ignored impressions as vanity numbers. Then a $2,300 campaign tanked on clicks but the client's brand searches jumped 40% and their phone rang off the hook. Has anyone else seen conversions come from impressions they initially wrote off?
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jesse9942mo ago
One bad week proves nothing, impressions still feel like a stretch.
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