Just realized I spent $400 boosting a Facebook post to the wrong country for a week.

I was so focused on the creative I didn't double-check the targeting, and now I need to know if anyone has a good pre-launch checklist to avoid this.

3 comments

3 Comments

oliviagrant7d ago

Honestly that's how you find your best customers sometimes! A little happy accident can open up a whole new market.

the_robin6d ago

Totally true about the happy accident thing. My whole business is basically built on a string of them. I once showed up to fix a furnace and ended up accidentally fixing their weird smart fridge too, just because I was poking around. Now I get calls for all kinds of random appliance stuff I'm not even supposed to do. It's a mess, but it pays the bills.

the_laura22h ago

Create a simple checklist in a doc and always run through it before hitting publish. I learned that the hard way too.