I hit a 2% conversion rate on a campaign I almost killed

I was running a Google Ads campaign for a local service, and after two weeks the cost per click was high with no sales. I was ready to shut it off. My friend told me to give it one more week and change the landing page headline. I changed it from 'Professional Services' to 'Same-Day Service in Springfield' and kept the budget at $50 a day. By the end of the third week, I had 5 bookings from 250 clicks. That 2% rate showed me how one small change can turn things around. Has anyone else had a campaign turn around after a simple headline tweak?

3 comments

3 Comments

irismartinez1mo ago

Funny how little tweaks change everything, even with recipes or directions.

bennett.finley1mo ago

Always thought headlines were just fluff before this.

parkera221mo ago

My local paper's headlines got me hooked too, @bennett.finley.