Hot take: I thought retargeting was a scam until a $12 test proved me wrong
I kept seeing the same hoodie ad on my phone for 3 days straight after visiting a store site once, so I told my buddy it was just creepy overkill and probably a waste of money. He dared me to run a $12 retargeting campaign for his lawn care side gig in Boise, and when 4 of the 11 people who clicked actually called him, I had to admit it works. Has anyone here seen a small budget like that actually pay off, or did I just get lucky with a tiny sample?