Hit $10k in ad spend for the first time and felt sick about it

Honestly, I thought hitting that milestone would feel like a win. But when I saw the bill for my Facebook Ads campaign last month, I almost choked on my coffee. Turns out my cost per lead was way higher than I'd planned, like $28 instead of the $15 I budgeted for. Has anyone else gotten nervous after crossing a spending threshold you thought you were ready for?

2 comments

2 Comments

eric7231mo ago

Those cost per lead numbers would make anyone sick. What niche were you targeting?

terry_jones1mo ago

@eric723 probably feels the same, but sometimes you gotta spend money to learn the REAL cost of traffic.