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Had to pick between programmatic and direct buys for a local client, went with direct
We had a restaurant client in Austin with a $4k monthly budget and a tight timeline. Programmatic promised efficiency but the setup costs would've eaten a third of it, so I bought directly from three local blogs and a radio station. Honestly, the placements felt clunky but the owner got 140 reservation calls in the first two weeks. Anyone else find direct buys work better for small local money?
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