Facebook ads manager completely changed my ROI last month

For two years I was just boosting posts through Instagram on my phone. Finally used the actual Ads Manager on desktop for a local plumbing client in Phoenix and my cost per lead dropped from $18 to $4.50. It's insane how much targeting control you get vs just hitting that boost button. Has anyone else ignored the real dashboard for way too long?

3 comments

3 Comments

alicecooper22d agoMost Upvoted

Buddy of mine wasted six months boosting posts before he figured it out.

max_ross22d ago

Alicecooper, your buddy isn't alone. I spent a whole year throwing money at boosted posts before I realized the problem was my targeting, not the content itself. What finally worked was narrowing my audience to a tiny group of people who actually needed what I was selling. Once I did that, the same posts started pulling in sales without any extra ad spend. Hope your friend finds his way soon, it's a frustrating ride.

hannahk1921d ago

Narrowing my audience to a tiny group of people" - yeah, that's the stuff. I did the exact same thing after burning through way too much cash on ads that went absolutely nowhere. It was like throwing money into a hole until I realized I was shouting at everyone instead of just the few folks who actually cared. @max_ross is spot on about the targeting being the real problem, not the posts themselves. Once I stopped trying to reach the whole internet and focused on that small, specific group, everything just clicked into place without needing to spend more.