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DAE know Meta quietly kills your ad after 3 days if your CTR dips below 1%?
I run ads for my shop and always figured a slow week was just a slow week. Then last Tuesday a guy in a Facebook group for local service ads posted a screenshot from his account manager showing the exact cutoff, and I went back through my own numbers from March and saw the same thing, 4 campaigns all dropped off right around day 3 when CTR slid under 1%. I switched two of them to a lower daily budget with a wider audience and both kept running past day 5, which never happened before. Not saying it's a magic fix, but I want to know if anyone else has watched their reach tank right after that 72 hour mark.
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blake6911mo ago
Did you happen to catch what his account manager actually said the cutoff was based on, was it 3 days total or 3 days after the last edit? I went back and checked mine too and saw something almost the same, two campaigns that died on day 3 with CTR sitting right at 0.9%. I dropped the budget on one and widened the radius and it lasted 6 days, which is a record for me. Could be noise, could be real, but it lines up way too close for me to ignore.
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