Compared Facebook ads and Google ads for my local bakery in Phoenix. Google won by a mile.

I ran a $500 test between Facebook and Google Ads for my bakery in Phoenix last month. Facebook got me a lot of likes but almost zero actual orders. Google Ads brought in 23 people who spent an average of $18 each. Has anyone else seen Facebook ads just waste money for local businesses?

3 comments

3 Comments

jamesm4822d ago

Yeah I totally thought Facebook was the way to go for local stuff but man your test flipped my thinking. Google search intent is just way stronger when people are actually looking to buy.

grace_bailey22d ago

Wait isn't it more about what you're selling though?

wilson.kelly22d agoMost Upvoted

That's fair Grace but I actually side with @jamesm48 on this one. Facebook feels more like shouting into the void while Google catches people mid-search with their wallet out.