Client asked why their lead cost jumped to $47 in March, and the answer was sitting in my own ad account

Cora Scott · 2026-10-10T07:15:04.473132+00:00

I was in my truck outside a job site in Mesa when I logged in and saw I had two campaigns bidding on the same keyword for 6 weeks, so I paused the older one and lead cost dropped to $19 by April. Anyone else ever nuked their own numbers by forgetting a duplicate campaign was still live?

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Client asked why their lead cost jumped to $47 in March, and the answer was sitting in my own ad account | Ad Buyers Anonymous - SMM Buzz