Appreciation post: That one Tuesday when everything clicked on my Facebook retargeting

Last week I had a day where my ROAS jumped from 1.8 to 4.2 just because I finally split my retargeting audiences by days since last visit. Has anyone else seen a weird spike like that from a simple audience change?

3 comments

3 Comments

williams.kim27d ago

Nah, retargeting is the tactic and your audience split was the smart move that paid off.

hunt.quinn29d ago

Oh, careful there. It’s "retargeting" not "retargeting audiences" - that’s just describing the group, not the tactic itself. Solid improvement though, that split usually works because you’re not wasting spend on cold leads.

allen.ivan29d ago

Hold up, isn't "retargeting" just short for "retargeting audiences" in practice though? You're splitting hairs a bit there since most people drop the "audiences" part anyways.