I kinda miss when brands took their time with trendjacking

Back then, brands would wait to see if a trend stuck before making content. Now, they push out ads so fast it often looks rushed. I remember one campaign that took months to launch, and it was more real.

3 comments

3 Comments

gracehernandez4d ago

Used to think brands had to chase every trend right away to stay relevant. I figured being first meant more people would notice your content. Your post made me realize that speed often hurts quality and makes ads feel cheap. Those slower, planned campaigns from before did feel more genuine and memorable. What's an example of a brand that still gets this right today?

jamie_white3d ago

Apple's "Shot on iPhone" campaign is planned like a year ahead, no joke. @gracehernandez, you hit the nail on the head with speed ruining quality. I learned this when I tried to hop on every trend for my blog and my content just looked messy. Brands that take their time, like Patagonia with their environmental stuff, make ads that people actually remember. It's all about having a clear idea instead of just being fast.

the_jennifer3d ago

Disagree that speed always means cheap ads. @jamie_white is right about planned campaigns, but look at how Wendy's uses Twitter. They reply to trends fast with funny posts that people love, and it feels genuine because they have a clear voice. They plan their humor ahead but stay flexible to join conversations in real time.