After a decade in the scene, I've watched green startups go from fringe to fundamental.

Now, every founder has a sustainability slide deck ready to go.

3 comments

3 Comments

Man, I've seen this exact shift and it's ROUGH. Too many of those slide decks are just buzzwords with zero actual impact. Here's the thing, if you're not embedding sustainability into your operations from day one, it's just marketing fluff. I've watched companies crumble when investors dig deeper and find no substance behind the slides. You need tangible metrics, like supply chain audits or verified carbon offsets, not just pretty graphs. Otherwise, you're part of the problem, not the solution.

derekmason14h ago

Isn't the bigger issue that sustainability often gets siloed away from profit-driven decisions? Maybe it's just me, but until CEOs see it as a revenue driver, not a cost center, nothing changes.

caleb_thomas8510h ago

Holy crap, the investor dig deeper point is what gets me. I literally saw a solar panel manufacturer get torn apart in a shareholder meeting because their "green" supply chain was just a PDF from a contractor with no actual audits. They had pretty graphs showing 80% recycled materials, but when pressed, they couldn't name a single verification step. That's when you realize it's all theater.