Loading…
11
Why I think show swaps are better than SEO for podcast marketing
My audience grew from real connections made through guest appearances, not from search results.
3 comments
Log in to join the discussion
Log In3 Comments
grayc277mo ago
Your last show swap, what was the actual listener boost?
2
thea7717mo ago
Bet the boost was just a temporary spike. People get so hung up on these numbers like they mean everything. Listener count is one tiny piece of a much bigger picture. Obsessing over it misses the whole point of why most people even make shows.
6
phoenix_barnes7mo ago
Notice how the best things grow from real talk, not just being found. @grayc27, that boost from my last swap turned into regular listeners who actually chat with me, which is way better than a search click. It's like making a friend at a party versus someone just walking past your house. The real connections are what actually last.
1