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Why I think show swaps are better than SEO for podcast marketing

My audience grew from real connections made through guest appearances, not from search results.
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3 Comments
grayc27
grayc271mo ago
Your last show swap, what was the actual listener boost?
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thea771
thea7711mo agoMost Upvoted
Bet the boost was just a temporary spike. People get so hung up on these numbers like they mean everything. Listener count is one tiny piece of a much bigger picture. Obsessing over it misses the whole point of why most people even make shows.
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phoenix_barnes
Notice how the best things grow from real talk, not just being found. @grayc27, that boost from my last swap turned into regular listeners who actually chat with me, which is way better than a search click. It's like making a friend at a party versus someone just walking past your house. The real connections are what actually last.
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