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Just realized my proposal format was turning off local clients
A potential client in Austin told me my proposals looked 'too corporate' and made them think I was expensive. I switched to a simpler one-page format with bullet points and my close rate jumped from like 20% to almost 50% in two months. Anyone else find that simpler is better for smaller businesses?
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jana_fox5010d ago
Absolutely, that tracks. I used to send these massive PDF proposals and got ghosted constantly. Switched to a clean Google Doc with three clear sections: what I'll do, what it costs, and the next step. Started closing deals way faster.
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