I just hit 500 bouquets sold using only local, seasonal flowers, and I'm starting to think the 'exotic import' model is a bit overrated.

I know a lot of shops push the rare orchids and out-of-season roses, and I used to feel like I was missing out. But after focusing on what grows within 50 miles of my shop for the past two years, I crossed that 500 order mark last week. The profit margin is better, the flowers are way fresher, and my customers actually love learning the names of the local growers. It's not about being cheap, it's about a different kind of value. Am I crazy for thinking the high-end market's obsession with flown-in flowers is starting to look a bit dated?

3 comments

3 Comments

the_parker14d ago

Sounds like a nice way to run a flower shop.

lopez.simon13d ago

You're not crazy, that's a solid business model. Local flowers last longer in the vase, which customers notice. @the_parker is right, it's a nice way to run things, and it builds a real story around your product. The import model has huge waste and fuel costs most shops just eat.

harper_cooper2113d ago

My aunt tried to do the whole fancy import thing for her cafe, bringing in special berries from far away. It just made everything cost more and the fruit would go bad so fast. She switched to a local farm and never looked back. It reminds me of what lopez.simon said about waste and fuel, those hidden costs really add up. People started asking about the farm by name, just like your flower customers. There's something about knowing where it comes from that changes how you see it.