Okay, I finally get the 'they don't know' meme format now

I kept seeing that picture of the guy looking smug in a crowd with the caption 'they don't know I...' and thought it was just about being secretly cool. Then my friend used it when he brought homemade cookies to work, captioning it 'they don't know I used store-bought dough.' The unexpected twist (it's about a silly secret, not a cool one) made it click. What's a meme that took you way too long to figure out?

3 comments

3 Comments

henderson.vera14d ago

I always thought it was about cool secrets too, but that cookie example totally changed my mind.

jesse_allen14d ago

Yeah, that cookie thing is a perfect example, @henderson.vera. The real stuff is always hiding in the boring details, lol. Gotta check the small print.

evan_burns952d ago

My lawyer reads cookie policies for fun.