Hit 10k upvotes on a meme I thought was just okay and now I'm confused

I posted a picture of a cat looking at a cucumber with the caption 'me when the mild inconvenience' on a meme subreddit last week. It blew up way past my usual 50-100 likes, and I don't get why it's so popular when the joke feels pretty basic. What am I missing about why this specific format took off?

3 comments

3 Comments

chen.casey6d ago

Heard it's all about the timing (and the algorithm's weird moods).

aaron8846d ago

Ugh, tell me about it @chen.casey. I posted something at 2 PM that got nothing, then reworded it slightly and posted at 9 PM and it blew up. The algorithm feels like a moody gatekeeper. One day it loves a simple photo of your coffee, the next it ignores a video you worked on for hours. It's enough to make you want to just close the app sometimes.

robin_roberts846d ago

Used to think it was all about the content... but seeing stuff like this makes you realize timing really is everything.