Unpopular opinion: the apology video format is dead, long live the 3 paragraph statement
Every time some influencer posts a 10 minute crying apology with soft piano music, I skip it now. The last big one from that LA fitness guru had 4 million views and said absolutely nothing specific. But when the smaller creator just dropped a plain text post owning their exact mistake with names and dates, that got real traction in 48 hours. Why do people keep pretending a filmed breakdown is more honest than a written one, when the written one actually explains what happened?