Can we talk about the 'post at 2pm' rule for my art page?

I spent months posting my digital paintings at 2pm every day because every tutorial said that was the sweet spot. My engagement stayed flat for like 3 months straight, maybe 20 likes per piece. Then out of pure frustration I posted something at 11pm on a Tuesday and it hit 400 likes by morning. Turns out my audience is mostly night owls from the West Coast, not the East Coast lunch crowd I assumed. Has anyone else ignored the 'optimal time' advice and found their real audience by accident?

3 comments

3 Comments

finleyh891mo ago

Exact same thing happened with my animal portraits - switched to midnight spam posting and suddenly the 2am crowd showed up big time. Now I just post whenever I finish a piece and it always does better than any scheduled time.

robinj291mo ago

Right? I had the same thing happen with my landscape photos. I'd stress all day about the perfect time to post, then one night at 3am I just threw one up because I couldn't sleep after feeding the baby. That post ended up being my most liked thing in months. Now I just fire them off whenever I finish editing and it's way less stressful plus somehow works better. The weirdest part is I always got the most engagement from like 11pm to 2am on weekdays, not sure who's even awake then but they keep hitting like.

ryan_gibson841mo ago

Wait, the 2am crowd actually buys stuff or just likes it?