Watching a celeb blow up their brand over a 2012 tweet feels like old news now

I used to care about every apology video and statement. Five years ago I'd watch the whole thing, read the thread, form an opinion. Now I just scroll past unless there's actual money involved or a lawsuit. The last one that got me was that food blogger who faked her whole giveaway, that took a week to unravel. Has anyone else just stopped paying attention to these cancel cycles unless someone gets hurt or loses real cash?

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