That time an influencer tried to fake a 'sorry not sorry' post and got roasted into deletion

I noticed a pattern lately where celebs will post a half apology that says something like 'I'm sorry if anyone was offended' and then get mad when people call them out. Last week a beauty guru with 2 million followers did this after a racism scandal. She posted a 3 paragraph note blaming 'bad editing' for her comments, then deleted it within 2 hours when screenshots went viral. The wild part is she clearly wrote it with a PR team because it had that corporate tone no real person uses. I've seen this happen maybe 10 times in the last 6 months, always with the same structure - vague regret, no specifics, then ghosting. Why do they think we can't spot a generic apology from a mile away? Has anyone else noticed how these scripts keep getting recycled across different scandals?

2 comments

2 Comments

wright.lisa12h ago

Ugh I literally just read an article about how PR firms have templates for this exact thing.

the_adam8h ago

PR firms have templates for everything now (and have for years honestly). The apology format is basically fill in the blank - "[Name] takes full responsibility for [incident] and is deeply sorry for [vague reference to hurt feelings]." Saw one where they even had a dropdown menu for "type of scandal" with prewritten lines. It's like Mad Libs for damage control but way less fun.