Spent $200 on a PR crisis course, saved my whole partnership

Last month I paid $200 for a one-day PR crisis course because my brand partner wanted us to be ready for anything. I thought it was a waste until a fake review thread about our product started going viral on Friday night. The course taught me to post a plain response within 2 hours instead of going quiet. I wrote a short apology and a fact list, no lawyer speak, and it killed the story by Monday. Meanwhile a bigger brand in my niche stayed silent for 3 days and got wiped off every feed. Has anyone else spent money on damage control training and actually needed it within a week?

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