My cousin swore a Notes app apology would blow over in a day, that was 8 months ago
She told me back in January that if a brand just stays quiet for 48 hours everyone forgets and moves on to the next thing. Well the skincare chick who got caught faking her ingredient lab results tried exactly that, and people are still stitching her old videos every single week. Guess the internet has a longer memory than my cousin thought, huh?
8 months is nothing. People were still making jokes about that Fyre Festival guy years later, and he didn't even fake anything scientific. The thing with the skincare lady is that she messed with ingredients, which is the one thing you can't walk back with a cute apology video. Every time someone new finds out they have to tell everyone they know, so the pipeline never really dries up. Your cousin isn't totally wrong for normal drama, but when you mess with people's faces or money, the internet holds a grudge way past 48 hours.