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DAE remember when that fitness influencer swore off Instagram for 'mental health' and came back in 4 days with a sponsored post?
I keep thinking about this guy Marcus who had like 800k followers and posted this big emotional video about how social media was poisoning his soul. He said he was logging off for good and deleted the app on camera. Four days later he's back with a protein powder ad and a caption about how 'the break changed me.' The comments were brutal, people were posting screenshots of his old goodbye video right under the new ad. He tried to play it off as a brand deal he 'couldn't turn down' but someone in the comments said they saw the contract date and it was signed two weeks before he even quit. He lost like 100k followers in a month and now his posts get maybe 3k likes. Did anyone else follow this whole mess or am I the only one who saved the receipts?
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the_adam8h ago
That part about the contract being signed two weeks before he quit is the detail that really kills it, cause it means the whole goodbye video was just a setup for the comeback. The sad thing is it probably worked on enough people to make the money worth it, even after losing 100k followers. Once you get caught faking a mental health break for a paycheck, there's no coming back from that, you're just the protein powder guy forever.
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