That time Hailey Bieber tried to promote her skincare and accidentally used a year old filter

I was scrolling through my feed last night and saw Hailey Bieber post this video about her new Rhode lip stuff. She's talking all excited about how smooth and plump it makes your lips. But the whole time her face is doing this weird warped thing around the edges. It took me a solid 10 minutes to realize she was running some ancient smoothing filter that made her nose look like a completely different shape. The comments were roasting her so bad about it. I counted like 2,000 replies in the first hour all pointing out the filter fail. Has anyone else noticed celebs getting caught with these old beauty filters that just totally backfire now?

3 comments

3 Comments

margaret_gonzalez251mo agoMost Upvoted

Honestly I get why people are roasting her but I think we're being a little harsh. Everyone uses filters sometimes even if they're not being super obvious about it. Plus those old beauty filters used to be everywhere like even on Instagram's own camera settings a couple years ago. It probably just slipped through her team's editing process.

phoenix_thompson41mo ago

Take a step back and look at how this actually benefits Rhode in the long run. Viral hate posts about a filter glitch drive massive engagement and visibility for a brand that's still building name recognition. In my experience, bad press still puts eyes on the product, and her team probably isn't losing sleep over 2,000 comments about an old filter when the video got millions of views.

perry.evan23d ago

Hang on, isn't viral hate different from viral interest though? Those millions of views are a bunch of people mocking a fake-looking ad, not checking out the actual products. In my experience, when a brand gets dragged for being dishonest or fake, that sticks way harder than the engagement numbers. Rhode's still building trust with customers, and a million people laughing at a glitchy filter doesn't equal a million people wanting to buy their stuff.