James Charles saying "never post at 2am" - prove him wrong or nah?

I remember James Charles saying never post content after 2am because engagement drops and people won't see it. But last year I saw Doja Cat drop a tweet at 3am about a random sandwich wrapper and it got 50k likes within an hour. Do you think that rule only applies to certain celebs or is it just outdated advice now? Anyone else seen a famous person blow up from a late night post?

2 comments

2 Comments

willow1141mo ago

Oh totally, I posted a goofy selfie at 2am once and it got way more likes than my usual stuff.

miam751mo ago

3am coffee pics are the ones that blow up for me too, but I honestly think it's less about the time and more about catching people in that weird scrolling mood. @willow114 maybe your 2am selfie just hit different because it was more real than the usual stuff you post, not because of the hour.