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Saw a micro-influencer go from 3k to 80k followers in 8 months after a fake apology stunt
Ngl I've been watching this one beauty creator who got canceled for selling expired makeup palettes. Instead of going quiet, she posted this super dramatic video crying about how she was 'learning and growing.' Then a week later she dropped a new product line and it sold out. Her numbers just exploded. It's wild how a fake apology can flip the script. Has anyone else noticed this pattern with smaller creators?
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emery_lopez2d ago
Gotta call this out because I saw the SAME thing happen with a fitness influencer I followed. She got called out for photoshopping her abs in almost every pic, did this whole crying video saying she was sorry and needed to "be real with her community." Then she launched some fitness challenge thing that was basically just the same photoshopped pics but now with a filter. Her followers went from 5k to like 60k in maybe 6 months. People actually started defending her after that video saying she was so brave for admitting she faked it. The apology thing works because it makes her look human and relatable, even if she wasn't really sorry at all. It's like people forget the original lie and just remember the drama.
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miles722d ago
@emery_lopez you nailed it. That apology playbook is so obvious once you see it. They cry, they admit fault, but it's just a performance to get more followers. I watched a gamer do the exact same thing after getting caught using bots. Made this whole teary livestream about being "broken" and needing to change. Then next week she's back to the same tricks, but now everyone calls her "authentic" for being real about it. The whole thing is just manipulation dressed up as vulnerability.
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