Just realized that apology tour Kylie did after the whole 'cancelled over filters' thing was a total setup

So I was digging through old Insta posts from 2022 last night, and look at how she rolled out that teary video about 'being real.' She timed it right when her lip kit sales dipped 15 percent in one quarter. Then boom, she launches a 'no filter' makeup line exactly 8 weeks later. That whole crying thing got her 2 million new followers in a week. Anyone else clock how these 'sorry not sorry' moments always come with a product drop?

2 comments

2 Comments

derek9947d ago

My buddy Tim ran a small boutique shop in Austin that followed these influencer drops closely. He noticed when Kylie did that apology video, his own sales of indie matte lipsticks went up 40 percent the next week just because people were searching for "real" makeup alternatives. He always says that crying in a parking lot was the best free focus group she ever got.

irismartinez7d ago

Tim's story is honestly heartwarming and makes me feel better about how realness always wins out in the end.