That influencer apology video felt fake until I realized something

Last week I watched this travel blogger from Denver named Jenna post a 9 minute apology for photoshopping herself into a shot of Machu Picchu so it looked less crowded. She was crying and saying she wanted to 'inspire wanderlust' but I rolled my eyes at first. Then I checked her older posts and realized she'd been doing this for like 2 years, subtly editing out tourists. But here's the thing - she donated $500 to a preservation fund in Peru after getting called out. Does that actually fix the damage or is it just a PR move? I'm torn because I hate fake content but at least she did something tangible. Has anyone else seen an influencer do something half decent after a cancelation or is it always just damage control?

2 comments

2 Comments

caleb_ross1224d ago

That "at least she did something" part is slippery though, isn't it?

chen.casey24d ago

Man, tell me about it... I was at a pickup game last week and this guy kept chucking up threes even though he was cold all night. His buddy was like "at least he's taking shots" and I'm thinking yeah, but he's also giving the other team fast break after fast break. It's like, doing something for the sake of doing it isn't always helpful, you know? Sometimes the best move is just to pass or take a breather.