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Can we talk about how every product is now 'curated'?

I swear I heard the word 'curated' five times in one day last week. My friend said her Instagram feed is 'curated', then a grocery store ad said they have a 'curated selection' of chips. What happened to just picking things you like? It feels like a fancy way to say someone else chose a bunch of stuff and put it on a shelf. Has anyone else noticed this word popping up everywhere for no reason?

2 comments

2 Comments

andrew_rodriguez1mo ago

It's just part of that whole trend where everything has to sound more important than it actually is. Grocery stores used to just have a "selection" and now it's "curated" like they're some fancy art gallery instead of a place to buy chips. I notice the same thing with menus calling stuff "artisanal" or "handcrafted" when it's just a sandwich.

diana201mo ago

Yeah it's like everything has to be some big deal now. I saw a sign for "curated coffee beans" the other day and I was like they're just beans from a bag. My cousin literally calls her Pinterest board "curated" and I can't even look at her the same way anymore lol.