Showerthought: I raised my shop rates by $15 an hour and lost 2 customers, but made $400 more
I run a small electrical shop and kept my rate at $85 an hour for almost 3 years because I was scared of losing people, then my wife pushed me to try $100. Two regulars left, but the jobs I kept paid better and I picked up a builder who books me steady, so my take-home jumped about $400 a month. For the folks running their own thing, how did you know when to raise prices instead of just eating the cost?