My local coffee shop's new loyalty app finally got me to spend more

They switched from a paper punch card to a free app with points for every dollar, and my average order went from $4.50 to over $7 in two months. Anyone else see a small change that really boosted customer spending?

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3 Comments

willow1146mo ago

That free app probably makes you feel like you're not really spending money. Ever notice how much easier it is to add a pastry when the points are digital?

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lucashart5mo ago

My points balance is basically a pastry permission slip.

9

keithlane6mo ago

Exactly, it's all just fake money to our brains.

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